Guests of the short-stay market are seeking a unique and local experience. They choose the likes of Airbnb over hotel stays to experience a place as a local would and often enjoy the comfort of a “home away from home” experience like having their own...

In today’s social-media-savvy society we’re more often reliant on the opinions of others; influencers; what’s hot and what’s not; where to go; what to wear and views of other’s experiences. Some may want to be part of the “it” crowd whilst others, are just time...